LinkedIn is a professional social network that people use to try to connect with others within their area of interests. It is actually a very popular way for people to find out about potential job openings or simply about what other people in their work field are doing.
There are ways to use this social network to boost your own sales. You can treat it as your own personal place to make more sales and build up your customer base. You may just be surprised by how many people out there are clamoring for the products you want to pitch to them.
Leave The Cold Calling Behind
One of the nicest aspects of using LinkedIn for your own business purposes is that you do not have to make those dreadful cold calls anymore. For one thing, most people do not answer calls from numbers they do not recognize anymore. They just send it to voicemail or ignore it completely. Besides that, even the people you do get to answer are often not interested in what you are pitching to them.
This is yet another reason to love LinkedIn. They help you connect just to those who will likely have a legitimate interest in what you are serving up to them. They want to hear about your products because you have looked to see who you can best target for your message.
Figure Out What Other Companies Are Doing
Yet another way to boost your sales is to look at what the competition is doing to figure out what you could do better as well. Customers are out there, and everyone is competing against you. If you allow the competition to continue to simply do whatever they want to do with customers, you will just continue to fall behind. Learn what your competitors are doing so that you are a step ahead of them.
Make Professional Connections
The final benefit of LinkedIn is to connect with others as professional contacts within your industry. Just like individuals use LinkedIn to make new connections, so too can you use it to make business connections that will help expand your business empire.