From USA Today
How to reach your small business customers
Today’s Small Business Week article highlights the challenge of acquiring customers.
No surprise small business owners say word-of-mouth is their most effective marketing technique. That said, Rhonda Adams reminder to us to not overestimate our word-of-mouth efforts and at the core of word-of mouth is a great customer experience.
The “Do-it-now action items at the end of the article outlines a great starting point for all of us.