Great quotes are great for business owners because they constitute three things at once: good insight, practical advice, and memorable wording. With the voluminous literature on revenue growth in a business context and the seemingly endless array of new voices that want to be heard, we can only select 7 great quotes out of the vast ocean of quotations available.
Below, we have chosen 7 quotes that cover multiple aspects of revenue growth and then given brief explanations following each quote:
- By author Tim Cook: “Companies that get confused…think their goal is revenue.” Cook goes on to say we should focus on things that lead to revenue rather than simply on revenue itself. While this might seem a too-fine distinction, it does point out strongly that, while a business exists for profit from one side of the equation, it exists to render a product or service from the other vantage point. Thus, serving the customer well will naturally lead to revenue growth.
- By Google co-founder Larry Page: “Revenue is the engine that funds all our innovation.“ Without revenue, nothing will happen- it will remain a mere idea. This quote is somewhat akin to the old saying, “It takes money to make money,” and points out the importance of investment capital.
- Also by Larry Page: “Our goal is long term growth in revenue…so we invest aggressively in future innovation while tightly managing our short term costs.“ Here, we see the importance of not using all of our revenue on immediate business needs but investing in the future.
- GE’s CEO, Jeff Immelt, said: “People ought to invest in us because they like our company and the way they run it.“ To increase revenues by gaining business investors, you need to show management skills and have a product/service that others can believe in as much as you do.
- Australian author, columnist, and t.v. host (general financial “guru”), Paul Clitheroe, tells us: “It’s not what you earn, it’s what you spend.“ One way to gain “new” revenue is by spending less of the old revenue.
- Along a similar line as the above-given quote, we hear from author Peter Orszag: “A deficit reflects an imbalance between spending and revenue…narrowing it requires acting on one, the other, or both.“ Either revenue directly increases, spending diminishes, or a combination of both- there is no other way to increase revenue overall aside from borrowing or receiving a gift.
- On a more “charitable” note, listen to business author Carlos Helu, one of the richest men in all Mexico: “The better off you are, the more responsibility you have for helping others.“ Many businesses give generously to help the poor. When potential clients know of such generosity, they sometimes patronize your business for this very reason, which in turn, increases revenue.