Running a business is tough for anyone to do. There are many business owners who are excited about growing their company in the years ahead. Acquiring new clients is one of the most important aspects of running a business. For many business owners, it is hard to find the time to market to new clients.
This is the type of activity that should always be a priority. No matter how busy you get as a business owner, you need to find time to market to customers.
Know Your Customers
One of the most important aspects of marketing is knowing your customers. There are some small business owners who have never taken the time to get to know their clients. One of the best ways to get more information about customers is to ask them to take a survey. Many companies will offer an incentive for customers to take a survey in order to get some basic information about them.
Once you understand your customers better, you will be able to market to them in an effective way. Some small businesses spend money every month on marketing with no tangible results. With a solid client acquisition process, you can start to grow your business more effectively.
Finding new customers is not easy. Many companies struggle to find customers in their local area for numerous reasons. Depending on the product or service offered, you can have more success with online marketing than traditional marketing options. If you have a website, you need to produce quality content that is going to drive website traffic.
Once you have higher website traffic, you will see more sales from your online store. This is one of the best ways to improve your business through content marketing. A solid client acquisition process must include an online strategy in the economy today. There are simply too many opportunities online to completely neglect this area of a business.
That’s a question I get a lot and to be honest, the answer just might surprise you.
That’s something I hear a lot.
How can I grow my small business if I’m not a “natural salesperson”? Well, while the question is absolutely a good one, I would respectfully challenge the premise.
Jump on in as I explain.
Half of all business owners are content with the profits that they are earning now. The other half are focused on making more money and gaining more customers. The businesses that are earning over $100,000 a year want to learn how to pass the million dollar mark. Here are 3 tips that seven figure businesses can give to five and six figure businesses.
1. Balance Skills with Dreams
Skills are tasks that you can do exceptionally well. Dreams are ideas that you are genuinely interested in and want to do. Although not all dreams are realistic, some can be turned into realistic goals. Choose an area of business that you have dreamed about pursuing and then develop the skills to get started.
2. Watch Marketplace Trends
Million dollar business owners do not get to that point by making assumptions. They do not assume that a certain product or niche is guaranteed to sell millions of dollars in products. They watch every consumer trend that happens in the marketplace and base their decisions on actions.
Many companies watch the activities that occur within their own marketplace. They use analytics software to keep track of their customers’ buying habits in the past and present. They do not increase sales by assuming that certain customers will buy certain products.
3. Target Unique Populations
Look for under-served populations to target in your sales campaign. Some businesses thrive just by targeting one or two types of customers like the elderly or children. If you’re selling auto products or services, create a plan to target wealthy car enthusiasts instead of the general public. Look for unique individuals who will benefit from using your business.
The work of being a business owner does not stop at choosing your business name and finding the right location. Continue finding more ways to boost your business sales and increase profits. Learn from seven figure businesses that are proven to have succeeded in your industry.
Want to know what will set you apart from your competition?
Popular Speaker & Coach Bill Davis talks about his simple formula for success.
Popular Speaker & Coach Bill Davis talks with Brian Hilliard about what a similar trait and process that all successful business owners have when it comes to getting stuff done!
Listen in as Popular Speaker & Coach Bill Davis talks about the secret ingredient every business owner needs to be successful and how he has helped others unlock that.
This something that comes up all the time…I’m too busy!
Well Coach Bill Davis doesn’t have a problem with that per say – there is a lot for today’s business owner to do – but he also shares a great insight that he’s found distinguishes successful entrepreneurs from their less successful counterparts.
As a Popular Speaker & Coach since 2000, Bill has picked up a thing or two along the way. Listen in as he talks about what he would tell his “younger self” if he could go back in time.
Have you ever wondered what sets successful business owners apart from their less successful counter-parts?
Well, there are actually several things. But one of them?
Consistently reaching their goals.
Popular Speaker & Coach Bill Davis talks about how – exactly – successful entrepreneurs are able to do that on a such a consistent basis.