Advances in technology have made it possible to automate more of your business processes than ever before, and this is an opportunity you really can’t afford to pass up. The fact is that modern business operations are more complex and demanding than in the past, and those who fail to take advantage of available automation systems can be sure their competition will not make the oversight. When competitors boost their efficiency through automation and you don’t, you put yourself at a disadvantage.
Why automate?– To save time, which saves money, which gives you more investment capital to grow on. Automation allows you to get many of your business tasks done without doing them yourself and without hiring an extra employee to handle them.
How can you automate? – There are many tools available, too many to list them all. But 4 of the most important tools that make your life easier by reducing the number of business tasks you must do manually include:
- Email Marketing Tools: EMTs, like Active Campaign and MailChimp for example, help you to set up web forms and autoresponders as well as receive email marketing reports on things like open-rates and click-through rates. Auto-responders are particularly helpful because they automatically send out emails after a web form is filled out.
- Marketing Automation Tools: MATs, like InfusionSoft and Marketo, are a step above email marketing tools in that you can pre-set rules that will respond to actions related to your follow-up emails. They also allow you to segment contacts more effectively, which lets you keep delivered content relevant and far more likely to see high conversion rates. You can pre-arrange the rules to automatically send the right messages to the right people at the right time.
- Contact Relationship Management Tools: CRMs, such as Zoho and Insightly, automate the gathering and storage of valuable data on clients/prospects. They also help with management of sales processes, workflows, and more. With a CRM, Human error is greatly reduced in your files, and updating is easy.
- Shopping Cart Tools: Automating online payments with shopping cart solutions, like Shopify or BIG Commerce, is a must for any company selling through its website. Shopping carts can also help you track sales data like purchase quantity and frequency and give prospects the chance to make a purchase through one of your online “sales funnels.” If anything is worth automating, surely it’s the money-making process.